News Bot
9th February 09, 13:20
From gamesindustry.biz (http://www.gamesindustry.biz/articles/microsoft-we-wont-sacrifice-original-ip):
As the overarching economic conditions continue to bite, much has been said about the plight of original IP - and that it's under threat as consumers spend on what they know best, and publishers look to reduce risks on unknown quantities.
But Microsoft has no intention of sacrificing its "focus on exciting IP" and will continue to invest in innovation in order to emerge from any ongoing recession in a "healthy" state.
That's according to EMEA VP for the corporation's Interactive Entertainment Business, Chris Lewis, speaking in the first part of an interview published on GamesIndustry.biz today.
"I think you'll see some [IP under threat], yes - but I also think, and I can only really speak with authority about our own games development work, be very confident we'll continue to innovate, and focus on exciting IP for the future," he said.
Full Story: gamesindustry.biz (http://www.gamesindustry.biz/articles/microsoft-we-wont-sacrifice-original-ip) http://feedads.googleadservices.com/~a/WVb9_tvX6sW-Zj46vlKbJcnq5Tc/i</img> (http://feedads.googleadservices.com/~a/WVb9_tvX6sW-Zj46vlKbJcnq5Tc/a)
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http://feeds2.feedburner.com/~r/XboxScene/~4/AVDYsHlZNuc
As the overarching economic conditions continue to bite, much has been said about the plight of original IP - and that it's under threat as consumers spend on what they know best, and publishers look to reduce risks on unknown quantities.
But Microsoft has no intention of sacrificing its "focus on exciting IP" and will continue to invest in innovation in order to emerge from any ongoing recession in a "healthy" state.
That's according to EMEA VP for the corporation's Interactive Entertainment Business, Chris Lewis, speaking in the first part of an interview published on GamesIndustry.biz today.
"I think you'll see some [IP under threat], yes - but I also think, and I can only really speak with authority about our own games development work, be very confident we'll continue to innovate, and focus on exciting IP for the future," he said.
Full Story: gamesindustry.biz (http://www.gamesindustry.biz/articles/microsoft-we-wont-sacrifice-original-ip) http://feedads.googleadservices.com/~a/WVb9_tvX6sW-Zj46vlKbJcnq5Tc/i</img> (http://feedads.googleadservices.com/~a/WVb9_tvX6sW-Zj46vlKbJcnq5Tc/a)
http://feeds2.feedburner.com/~f/XboxScene?d=41</img> (http://feeds2.feedburner.com/~f/XboxScene?a=DYdbh8To) http://feeds2.feedburner.com/~f/XboxScene?d=43</img> (http://feeds2.feedburner.com/~f/XboxScene?a=rFRWKYI9) http://feeds2.feedburner.com/~f/XboxScene?d=50</img> (http://feeds2.feedburner.com/~f/XboxScene?a=ElN2rRHX)
http://feeds2.feedburner.com/~r/XboxScene/~4/AVDYsHlZNuc